The owner of a fashion factory, Rafael KluÄina, is desperately looking for an imaginative advertising campaign that would attract the public and raise the profile of his business. However, the head of his advertising department, Filip MuĹĄka, seems unable to come up with one. In the end, they are helped by the model BoĹženka SmolĂkovĂĄ and her talent for perfect disguises and masks. The unusual advertising campaign involves BoĹženka traveling around the country for fourteen days in model clothes, and whoever recognizes her will win a prize of fifty thousand crowns...