Jingle Chordbook Magazine, first published in 1970, promptly taught a generation of Filipinos to play the guitar. Its story also explores how a small independent publication survived the weight of its time â the dark Martial Law years â and how it inspired the Filipino youth to think for themselves and wield the guitar like a weapon. The documentary âJingle Lang Ang Pahinaâ tells the story of Jingle, its ragtag crew, and its loyal fans in a rambling, multi-layered narrative told in different voices and perspectives by the writers, artists, fans, collectors, musicians, freaks.