The story of Enrique Herreros (1903-1977), cartoonist, advertiser, poster designer, talent manager, actor, producer and filmmaker, and the most daring of mountaineers; the man who, along with his companions from the so-called âother Generation of '27,â brought Hollywood to Madrid's Gran VĂa, turning a grey and sinister post-war city into the capital of an incipient and ambitious cultural industry.